When someone looks for your opening hours and can't find them
Picture this: at half past seven in the evening someone searches Google for a service like yours nearby, because they want to visit you the next morning. Your Facebook page shows up in the results, they click, and land on a post from months ago about a special offer, not about opening hours. They start scrolling, hoping to find an "Info" tab somewhere, but on mobile that is not always obvious. Two minutes later they give up and click the next result, which is a competitor's site.
This doesn't happen because your Facebook page is bad. It happens because a Facebook page is built for a different job than the one needed here.
What a Facebook page is really good at
Before we get to what it can't do, let's be clear: having a Facebook page is not a mistake, quite the opposite. It is the best place to show what is happening at your business right now: fresh work, special offers, feedback from a happy customer, a quick "we're open today" message during a storm. You don't need a domain, hosting or a developer for it, and if someone already knows you and searches for your name, it makes a great first impression. The comments and messages also give you a direct, quick line to your customers, which a website alone doesn't solve.
So this is not about the Facebook page having been a bad decision. It is only about it not being enough on its own.
What a Facebook page structurally can't do
Some of these limits are not your fault, they come from how the platform works.
- Your content gets buried in posts. Opening hours, the price list and your contact details are somewhere in an old post, or on the "Info" tab, which many visitors never find, especially on mobile. There is no single, clear place you can point to and say: everything you need to know is here.
- You don't decide what the visitor sees. Facebook's algorithm decides which of your posts appear in whose feed, and in what order. That means even a good share of your own followers don't automatically see what you post.
- Your reach depends on the platform's decisions, not yours. What you reach for free today, Facebook can turn into a paid feature at any time, because the rules of the page, the feed and the reach belong to them, not to you.
- The page is Facebook's, not yours. If your account gets blocked (even by mistake) or hacked, you can lose years of content overnight, and you have nowhere to turn except an automated appeal form.
- Your control over Google results is limited. Let's be precise here: a Facebook page can perfectly well show up in Google results, that is not ruled out at all. The real problem is not that people "never find you", but that you have no influence over what the result shows and where the visitor ends up, because Facebook decides the structure of the page, not you.
When a Facebook page alone is enough
This is the honest part. If you are just starting, your traffic is minimal, and mostly friends or friends of friends find you, a well-kept Facebook page can be perfectly enough on its own for a while. If your business depends mainly on personal recommendations and the local community, and you don't have the capacity to maintain one more channel right now, feel free to leave it as it is for the time being. You don't have to commission a website straight away just because "that's what you're supposed to do".
The switch starts to matter when it is no longer only friends who find you but strangers too, people who search for you on Google, or when you are tired of explaining your opening hours and prices in a separate message every time.
What your own website adds
Your own website doesn't replace the Facebook page, it complements it. You get one permanent place where your opening hours, contact details, prices and services are always in the same spot and the same form, whatever an algorithm decides at the moment. This place is yours: it can't disappear overnight because of a ban, and nobody has to log in anywhere to find you. The two work really well together: Facebook for fresh, live content, and the website for stable basic information that is always available.
What it actually costs
An introduction website like this, with responsive, mobile-friendly design, basic SEO setup and a way for visitors to contact you, costs between HUF 149,000 and 249,000 as a one-off fee, on the killes.dev/en price list. For the first year, maintenance (HUF 9,000/month, with a monthly allowance of 0.5 hours for small updates and changes) is included in the quote, but if you don't want it, it comes out.
If this sounds like a good direction, get in touch via killes.dev/en, and we'll look at whether an introduction website between HUF 149,000 and 249,000 is worth it for you now, or whether the Facebook page on its own can comfortably do the job a while longer.